Discover the roadmap formats used by successful product teams at companies like Google, Spotify, and Airbnb. Learn which format works best for your team size, industry, and goals.
Best for: Agile teams, Startups, Uncertain timelines
Priority-based roadmap focusing on immediate needs, short-term goals, and future vision without fixed dates.
When priorities change frequently, working in agile sprints, or when exact timing is uncertain.
Best for: Enterprise, Hardware, Regulated industries
Traditional roadmap with specific dates, milestones, and deadlines for feature delivery.
When you have predictable development cycles, regulatory deadlines, or need precise coordination.
Best for: Product-led growth, Data-driven teams
Focuses on business outcomes and metrics rather than specific features or dates.
When you have clear business metrics, experienced product teams, and want to drive innovation.
Best for: Large organizations, Multiple product lines
Organizes initiatives around strategic themes or focus areas rather than specific features.
When managing multiple products, need strategic alignment, or coordinating large teams.
Best for: Early-stage startups, MVP development
Lists specific features and functionality to be built, often with rough timelines.
When building an MVP, have a clear feature list, or need very specific deliverables.
Best for: Growing companies, Mixed stakeholder needs
Combines multiple approaches - themes with timelines, outcomes with features, etc.
When you have diverse stakeholder needs, multiple product lines, or complex requirements.
Now, Next, Later + Themes
Uses 'Now, Next, Later' for squad-level planning combined with company-wide themes for strategic alignment.
Maintains agility while coordinating across hundreds of autonomous teams.
OKR-Based + Outcomes
Roadmaps tied directly to OKRs (Objectives and Key Results) with focus on measurable business outcomes.
Ensures all product work directly contributes to measurable business objectives.
Theme-Based + Timeline
Organizes work around strategic themes (Trust, Growth, Host Success) with quarterly timelines.
Balances strategic focus with execution predictability across global teams.
Hybrid: Features + Outcomes
Combines specific feature delivery with business outcome targets, adapted per product area.
Different products need different approaches - payments vs. developer tools vs. financial services.
0-50 employees, MVP focus
50-500 employees, scaling
500+ employees, multiple products
Use AutoRoadmap to generate professional roadmaps in any format. Try both timeline and Now/Next/Later approaches with AI assistance.